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[NP-VIDM-F] Video Marketing

Offered by School of Film & Media Studies

Certifiable Courses

About Course
Course Schedule
Course Structure
Financial Matters
Register Interest
Area of interest
Marketing, Business

About Course

Course Objectives

In this course, you will learn how to connect with your audience using video. You will also explore the fundamentals of marketing and the role video content plays in the marketing mix, how to go about creating video content and publishing them.

Course Description

Topics covered are:
1) Basic Marketing Principles
2) Understanding your customers?
3) Omnichannel Marketing
4) Types of video content
5) Understanding different video platforms and their audience
6) Put the plan together
7) Producing your content
8) Publish your content
9) Analyse and Optimise

Course 
Schedule

Duration: 1 day
Time: 9am to 6pm
Delivery Mode: Classroom
Venue: Ngee Ann Polytechnic

Schedule may subject to changes. Detailed timetable will only be release upon enrolment and nearer to course commencement date.

Course Structure

TPG course reference No.

TGS-2023025541

Video Marketing
Video Marketing (NP-VIDM-F)
Video has emerged as one of the most important factors in a marketing strategy. According to Zenith, the average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes in 2020.

Marketing professionals would agree that video has now become front and centre in any promotional effort because of its versatility and potential to deliver engaging and entertaining content across multiple platforms, as well as impressive returns on investment.

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Video Marketing Total course fee
Full Course fee $337.90 $337.90
Enhanced Training Support for SMEs for Singapore Citizen $39.37 $39.37
Enhanced Training Support for SMEs - SPR & LTVP+ $39.37 $39.37
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above $39.37 $39.37
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 $101.37 $101.37
SkillsFuture Baseline Funding for SPR/LTVP+ $101.37 $101.37

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The payment needs to be made upon the application is submitted.

Allowed payment by

SkillsFuture Credits (SFC);Credit card (e-payment);Debit card (e-payment);PayNow (e-payment)

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.