About Course
Course Structure
Entry Requirements
Financial Matters
About Course
Course Objectives
This module introduces a strategic planning framework to help companies increase brand recognition, brand loyalty and boost conversion rates. Participants will learn to develop a social media plan as part of an organisation’s corporate and/or marketing strategy; this will encompass conducting social media audits; defining and/or developing objectives, KPIs, target audiences, brand personalities,channel and engagement
strategies, tactics,
implementation plans, budget and success
metrics.
Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools that are widely used by marketers and brands.
This module also aims to make marketers more productive and better at making optimal decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities.
Course Description
Social Media Strategies - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) is a 60hrs moduleTrainer's Profile
Najib Ahmad
Najib Ahmad has 16 years of experience in communications, including the last 8+ years at Ngee Ann Polytechnic (NP) handling digital marketing, business development, and training/education. He oversees marketing programmes to drive enrolment and build NP's brand as a training centre for continuous learning. Prior to NP, he spent 6 years in PR, managing communications campaigns and day-to-day programmes for corporations such as Qatar Airways, Honeywell Aerospace, Microsoft, EMC, eBay, FedEx, and Fonterra.Najib’s area of expertise is in the field of Digital Marketing & Communications.
As a lecturer in Public Relations and Digital Marketing, Najib won the School Teaching Award and was instrumental in implementing industry-in-curriculum, partnering with government agencies, NGOs and MNCs to expose students to real-world projects.
Najib currently teaches full-time students in the area of digital marketing and is the Course Lead for the “Specialist Diploma in Digital Branding & Social Media Strategies” programme.
Course Structure
TPG course reference No.
TGS-2024042075
Social Media Strategies - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1)
Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools that are widely used by marketers and brands.
This module also aims to make marketers more productive and better at making optimal decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities.
Entry Requirements
Condition 1
Highest qualification
Polytechnic Diplomaor
Highest qualification
Bachelor's Or Equivalent and
Condition 2
Working experience
Full-time; Duration: 1 yearFinancial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Social Media Strategies - Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) | Total course fee |
|---|---|---|
| Full Course fee | $1,595.76 | $1,595.76 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The first payment needs to be made after accepting the offer.
Allowed payment by
Post-Secondary Education Account (Adhoc withdrawal form);SkillsFuture Credits (SFC);Credit card (e-payment);Debit card (e-payment);PayNow (e-payment)
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.