About Course
Course Structure
Financial Matters
About Course
Course Objectives
This hands-on course will help participants combine social media skills and expertise with their existing, established capabilities, including overall marketing strategy. They will acquire a clear understanding of social media and its roots, the planning and launching social media campaign, the variety of available tools and the know-how to implement key social media strategies for business. Through case studies and engaging activities, they will learn how to create a social media plan tailored to specific organization needs and goals using social media platforms to reach to their target audience.Course Description
- Social media Basics- Social media marketing best practices: tools, platforms and trends
- Social media marketing campaign: process and practice - Effective content marketing
- Analytics, data & measuring Success
- Social media branding strategy
- Search Engine Marketing (SEM) – Paid search and Search Engine Optimisation (SEO)
- Digital marketing activities – online advertising, fb ads, mobile apps, etc.
- Maximise Social Media Lead Generation through engagement (email marketing, blogs, eBook, mobile web, podcast, webinars, storytelling with video, etc.)
Course Structure
TPG course reference No.
TGS-2020504201
Social Media Marketing (SC) (Classroom and Synchronous e-learning)
Social media marketing can help to grow businesses by building the brand, connecting with the right audience and driving sales through creative and meaningful content.
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Social Media Marketing (SC) (Synchronous e-learning) | Total course fee |
|---|---|---|
| Full Course fee | $457.80 | $457.80 |
| Enhanced Training Support for SMEs for Singapore Citizen | $53.34 | $53.34 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $53.34 | $53.34 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $53.34 | $53.34 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $137.34 | $137.34 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $137.34 | $137.34 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The payment needs to be made upon the application is submitted.
Allowed payment by
Post-Secondary Education Account (Adhoc withdrawal form);SkillsFuture Credits (SFC);Credit card (e-payment);Debit card (e-payment);PayNow (e-payment)
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.