[NP-CTDCCM-FSAS] (SCTP) Digital Commerce and Content Marketing (Classroom, Synchronous & Asynchronous e-learning)

Offered by School of Business & Accountancy

Certifiable Courses

About Course
Course Structure
Entry Requirements
Financial Matters
Course Schedule

About Course

Course Objectives

Course Outline:
1.   The Soft Side of Success in the Digital World
2.   Digital Transformation and Marketing Strategy
3.   Digital Commerce and Business Innovation
4.   Effective Change Agent in Business Digitalisation

Course Description

To bring individuals up to speed on the changes taking place in the digital commerce and marketing world today, through a series of marketing- and commerce-centric digital skills competency training.

Trainer’s Profile

Angie Phang

Angie Phang is a qualified trainer who possesses extensive knowledge, experience, and skills in facilitating effective training sessions. Her passion is to help people learn and grow in their personal and professional lives. 

Angie’s interest lies in training needs assessments, development of training curriculum, and training delivery using various formats, including virtual and in-person training. As a trainer with over 12 years of experience in the digital marketing and commerce industry, Angie has developed a deep understanding of the various tools and techniques required to effectively market products and services online. Her expertise in this domain has been honed through years of working with leading companies, helping them to navigate the complex world of online marketing and drive growth through data-driven strategies. Angie is passionate about empowering individuals to optimise their digital marketing efforts and to ensure that her sessions are engaging, informative, and tailored to the specific needs of each learner. She is committed to staying up to date with the latest training trends, technologies, and best practices.

She currently teaches the SCTP “Digital Commerce & Content Marketing” programme for adult learners.

Lula Chee

Lula Chee holds an MBA from the London Business School and a Bachelor of Business from NTU.   She has been part of the Business Digitalization team @NP’s School of Business and Accountancy (BA) since 2021.

Prior to joining the education sector, she had 20 years' industry experience in various business domains including Marketing & Product Development, Strategy & Corporate Planning, Process Improvement and Digitalization.  She also headed the Business Process Management Practice and RPA Program at a local telco.  In that role, Lula and her colleagues won the 2018 International Quality and Productivity Center’s Process Excellence Award for Best Business Process Improvement Program.

Lula currently teaches Digitalization topics including AI, automation and change management within the Business Digitalization track, an innovative and award-winning program offered by the School of BA.

Lim Wei Sheng, Shawn

Shawn Lim holds a Bachelor degree in Accounting and Banking & Finance. He also holds an Advanced Certificate in Learning and Performance (ACLP).

Shawn has been running a digital marketing agency for the past 8 years and has worked with clients like Pet Lovers Centre and Amazon.

Shawn is passionate about Digital Marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

Shawn is an existing trainer with Ngee Ann Polytechnic. He teaches the SCTP programme “Digital Commerce and Content Marketing” for adult learners.


Course Structure

TPG course reference No.

TGS-2022012588

(SCTP) Digital Commerce and Content Marketing (Classroom, Synchronous & Asynchronous e-learning)
(SCTP) Digital Commerce and Content Marketing (Classroom, Synchronous & Asynchronous e-learning) (NP-CTDCCM-FSAS)
To bring individuals up to speed on the changes taking place in the digital commerce and marketing world today, through a series of marketing- and commerce-centric digital skills competency training.

Entry Requirements

Condition 1

Highest qualification

Post-Secondary (Non-Tertiary): General & Vocational; Nitec
or

Highest qualification

Post-Secondary (Non-Tertiary): General & Vocational; Higher Nitec
or

Highest qualification

Secondary; GCE O LEVEL; Completed
or

Condition 2

Highest qualification

Secondary; Workplace Literacy & Numeracy (WPLN); Workplace Literacy (WPL) in Listening, Workplace Literacy (WPL) in Reading, Workplace Literacy (WPL) in Speaking, Workplace Literacy (WPL) in Writing, Workplace Numeracy (WPN) in Numeracy; Completed at least 1 subjects/specialisations; Minimum GPA: Level 6
or

Condition 3

Highest qualification

Professional Qualification And Other Diploma; WSQ diploma And Working experience:Full-time; Duration: 3 years

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description (SCTP) Digital Commerce and Content Marketing (Classroom, Synchronous & Asynchronous e-learning) Total course fee
Full Course fee $10,900.00 $10,900.00
SkillsFuture Baseline Funding for Singapore Citizen aged below 40 $3,270.00 $3,270.00
SkillsFuture Mid-Career Enhanced Subsidy $1,270.00 $1,270.00
SkillsFuture Baseline Funding for SPR $3,270.00 $3,270.00
Additional course fee funding support $770.00 $770.00

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The first payment needs to be made after accepting the offer.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.

Course 
Schedule

Course Schedule 04 Mar schedule

Classroom sessions will be conducted within NP campus, online synchronous e-learning will be facilitated via e-meeting platform, details to be advised in due course.
Registration Period
07 Jan 2025 - 02 Feb 2025
Course Date
04 Mar 2025 - 03 Jul 2025
Schedule Info
Schedule may be subjected to adjustment without prior notice.
Mode of Training
Classroom
Venue
NGEE ANN POLYTECHNIC