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[NP-DBAM2] Part-time Diploma in Business Practice (Administration & Management) (DBAM2)

Offered by School of Business & Accountancy

Part-time Diploma

About Course
Course Schedule
Course Structure
Entry Requirements
Financial Matters
Apply Register Interest
Area of interest
Business Management, Business

About Course

Course Objectives

Upon completion of the Diploma, the graduate would:
•         have acquired a working knowledge of service operations, accounting & finance, digital marketing strategies, and human capital management;
•         have an appreciation of the fundamental business concepts and tools used in management & organisation, business law, economics, user-centred design in business, and business statistics & analytics;
•         be able to apply the knowledge, techniques and skills learned to plan, administer, manage and improve business operations;
•         be able to re-think business and business processes to adopt disruptive models of businesses through digitalisation,
•         have developed critical-thinking, analytical, problem-solving and IT skills;
•         be able to apply their skills in effective and persuasive business communication, leadership, interpersonal relationship and teambuilding;
•         be able to demonstrate greater confidence, resourcefulness and a more enquiring, enterprising and quality focused mindset;
•         have adopted a more global and professional outlook; and
•         be more equipped for further education and career advancement, with a mindset of independent life-long learning.

Course Description

The course enables adult learners to:
•         acquire a working knowledge of service operations, accounting & finance, digital marketing strategies, and human capital management;
•         appreciate the fundamental business concepts and tools used in management & organisation, business law, economics, user-centred design in business, and business statistics & analytics;
•         apply the knowledge, techniques and skills learned to plan, administer, manage and improve business operations; and
•         re-think business and business processes to adopt disruptive models of businesses through digitalization.

The course aim has been revised to be better aligned to the directions of the retail, logistics and whole trade ITMs and Skills Frameworks (SFw). In addition, 5 core competency areas, namely, Customer & People Management, Digital Marketing, Business Communication, Business & Decision Analytics and Business Innovation & Governance (refer to Annex 1), that are relevant and important in today’s dynamic business environment are identified and dovetailed into 15 new and/or revised modules. This systematic and scaffolding approach will enable adult learners to learn well, pick up new skills, improve their career prospects, further education opportunities and become skilled workers in the workforce.

Course 
Schedule

  1. Registration Period 03 Apr 2025
  2. Course Date 21 Apr 2025 - 30 Sep 2025
  3. Venue NGEE ANN POLYTECHNIC
  4. Mode of Training Classroom
  5. Schedule Info Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Class Day(s): Mon, Tue, Wed and Thur
Time: 6:00pm - 10:00pm
Delivery mode: Face-to-face & Home-based Learning (Async & Sync)

Course Structure

TPG course reference No.

TGS-2021003478,TGS-2021003482,TGS-2021003481,TGS-2021003483,TGS-2021003479,TGS-2021003480

Diploma in Business Practice (Administration & Management)

Certificate in Business & Decision Analytics
Accounting & Finance (NP-013296)
This module provides students with basic accounting and finance knowledge. Students will be taught how to interpret and use financial accounting information for decision-making. This module will also cover budgeting, financing strategies, working capital management as well as capital investment analysis.
Business Analytics (NP-013295)
This module aims to introduce students to the fundamental concepts of business analytics to develop efficient analysis and reporting solutions. It explores the use of both business and technical topics that support the manager in the analysis of data for business decision and strategy making. Students will learn the analysis tools to make better use of data to set goals, measure progress, effectively communicate ideas, and make fast and correct decisions.
Business Statistics & Applications (NP-013294)
Students will be introduced to the basic concepts of statistics for decisionmaking in the business world. They will be taught how to organise and analyse data, and interpret the results. Student will learn to create, capture and manipulate data in spreadsheet formats to help businesses solve business problems and improve business operations and processes. Students will also learn to organise and present data using spreadsheets to aid in their analysis and interpretation.
Certificate in Business Communication
Effective Communication (NP-013291)
This module introduces both written and spoken communication skills to students to build their confidence in delivering clear and logical messages to their audience. This practical module will introduce students to the theory and more importantly, the practice of communication. They will learn to construct effective business messages, make impactful business presentation, and develop skillsets for team communication. Lessons are conducted in workshops with practical assignments and role-plays.
Persuasive Business Communication (NP-013292)
This is a practical module that aims to help students be persuasive in the business world and to interact better with people within a business setting. Students will learn personal branding skills, networking skills, and employment communication skills. For employment communication skills, students will learn to write persuasive employment documents including resume, and master job interview skills. Lessons are conducted in workshops with practical assignments and role-plays.
User-Centred Design in Business Communication (NP-013293)
This module provides students with practical insights and methods into designing content for digital media communication using user-centred design principles and approaches. With the use of software such as Adobe Photoshop, students will apply these principles to address issues related to user experience design, information design, interface design, presentation, imagery and visualisation of information on various digital devices and platforms.
Certificate in Business Innovation & Governance
Emerging Practices in Business (NP-013297)
Students will learn about business processes and platforms typical in business enterprises, from customer services to product sales, business processes such as human resource management, administration and procurements, accounting and finance, amongst others. This module explores how digital technologies can be used to transform these business processes to increase efficiency and raised productivity for the business. Further, students will be challenged to rethink business and business processes to derive new and possibly disruptive models of businesses through digitalization, such as eCommerce, Deliveries and AR/VR.
International Business & Economics (NP-013299)
This module provides students with an understanding of the importance of globalisation, the need for cultural knowledge and micro and macroeconomic concepts in a global business setting in order to describe and explain how markets and economies function as well as the various considerations businesses have when operating in an international setting. Students will see how governance and innovation in businesses is impacted by different forms of competition, major macroeconomic factors, globalisation and cultural differences.
Law & Governance (NP-013298)
This module provides student with an understanding of the essential legal rules and governance structures that apply to businesses. Students will see how firms operate within the Singapore legal system and framework and apply the laws of contract, tort, agency, business organisations and intellectual property to structure sound business transactions. Principles of business ethics and good governance will also be infused throughout the module.
Certificate in Customer & People Management
Human Capital Management (NP-013270)
This module provides students with a working knowledge of human resource skills needed by supervisors and managers to ensure that their organisations attract, employ, develop and retain the optimum number, type and quality of employees at all times to meet organisation demands and goals. Students are also given an introduction to industrial relations.
Management & Organisation (NP-013269)
This module provides students with an understanding of the four essential functions of management, namely, planning, organising, leading and controlling. It covers an overview of organisations and the role of managers in a global economy. It also prepares students to be effective managers equipped with the essential skills to motivate, manage perception and team dynamics and resolve conflict at the workplace
Service Operations Management (NP-013271)
This module introduces students to the principles of service, operations and customer relationship management (CRM) in service organisations. Key concepts covered include service encounters, service excellence and customer loyalty, service psychology, service quality, forecasting demand for services and inventory management. In addition, the module will also cover the application of CRM concepts in different areas of the organization, business intelligence as well as the development and implementation of a CRM business plan.
Certificate in Digital Marketing
Digital Marketing Strategies (NP-013289)
This module equips students with knowledge of the principles, concepts, frameworks and applications of digital marketing. With the use of software such as Google Analytics, Google Ads, Facebook Insights, Instagram Insights, SEMRush, Ubersuggest, SpyFu and BuzzSumo, students will explore the digital marketing environment and gain an appreciation of key digital platforms. They will also learn digital marketing frameworks and apply competitive digital marketing strategies for stakeholder engagement, business expansion, and brand-building used by successful organisations.
Digital Media - Metrics & Analytics (NP-013290)
This module focuses on basic concepts and principles of social media and web analytics, digital and web campaign types, measurement, optimisation and testing on various social media platforms such as Facebook, Instagram and Twitter. Students will be introduced to data measurement tools, metrics and analytics terminologies. Students will create and optimise comprehensive digital marketing plans that incorporate consumer behaviour, trends, site design and brand-building concepts, and evaluate performance using metrics and analytics.
Marketing in the Digital Age (NP-013288)
This module covers the fundamentals of marketing, where students learn the use of social networks and technologies to understand people and the marketplace to build effective and long-lasting customer relationships. It provides a holistic view of the entire marketing programme with a convergence of digital and traditional media to deliver customer value and engagement at every experience of their customer journey to move people to action.

Entry Requirements

Condition 1

Highest qualification

GCE ‘O’ Level grade:
  • English Language (Grade 1-6)
and

Highest qualification

GCE ‘O’ Level grade:
  • Mathematics (Grade 1-6)
and

Highest qualification

GCE ‘O’ Level grade:
  • One other subject (Grade 1-6)
And Working experience:At least 1 year of relevant work experience.
or

Condition 2

Highest qualification

NITEC with GPA >= 3.5
or

Condition 3

Highest qualification

NITEC with GPA >= 3.0 And Working experience:At least 1 year of relevant work experience.
or

Condition 4

Highest qualification

Higher NITEC with GPA >= 2.0
or

Condition 5

Highest qualification

Higher NITEC with GPA >= 1.5 And Working experience:At least 1 year of relevant work experience.
or

Condition 6

Highest qualification

NITEC in Technology with GPA >= 3.5 And Working experience:At least 1 year of relevant work experience.
or

Condition 7

Highest qualification

NITEC in Services with GPA >= 3.5 And Working experience:At least 1 year of relevant work experience.
or

Condition 8

Highest qualification

Higher NITEC in Technology with GPA >=2.0 And Working experience:At least 1 year of relevant work experience.
or

Condition 9

Highest qualification

Higher NITEC in Services with GPA >=2.0
And Working experience:At least 1 year of relevant work experience.
or

Condition 10

Highest qualification

Relevant Advanced WSQ Certificate (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA
and

Highest qualification

- And Working experience:At least 1 year of relevant work experience.
or

Condition 11

Working experience

Applicants with at least 2 years of relevant working experience may apply for the course

Financial matters

Course fees payable (incl. GST & excl. supplementary fee)

Description Certificate in Business Communication Certificate in Business & Decision Analytics Certificate in Business Innovation & Governance Certificate in Customer & People Management Certificate in Digital Marketing Total course fee
Full Course fee $5,552.46 $3,767.04 $5,552.46 $5,552.46 $5,552.46 $25,976.88
Singapore Citizen Aged 40 & Above $555.25 $376.70 $555.25 $555.25 $555.25 $2,597.70
PR Sponsored by SME $578.17 $392.26 $578.17 $578.17 $578.17 $2,704.94
Singapore Citizen Sponsored by SME $578.17 $392.26 $578.17 $578.17 $578.17 $2,704.94
Singapore Citizen Aged Below 40 $832.87 $565.06 $832.87 $832.87 $832.87 $3,896.54
Singapore PR $2,220.98 $1,506.82 $2,220.98 $2,220.98 $2,220.98 $10,390.74
Long-Term Visit Pass Plus $5,552.46 $3,767.04 $5,552.46 $5,552.46 $5,552.46 $25,976.88

GST rate

The course fees payable above are inclusive of 9% GST rate.

Payment option

The first payment needs to be made after accepting the offer.

Allowed payment by

The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).

Important note: All course fees are determined based on prevailing funding policies and subject to review and revision annually.

Nett Supplementary Fees Payable

  • GPA Insurance Fee S$2.11,subject to GST,fees payable S$2.30 Allow payment by Post-Secondary Education Account (Adhoc withdrawal form); Allow payment by Post-Secondary Education Account (Standing order form)
  • Other Fees S$7.43,subject to GST,fees payable S$8.10 Allow payment by Post-Secondary Education Account (Adhoc withdrawal form); Allow payment by Post-Secondary Education Account (Standing order form)

Refund and withdrawal policy

  • Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
  • Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
  • Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.