About Course
Course Structure
Financial Matters
About Course
Course Objectives
This course focuses on content marketing on social media platforms (Facebook, Instagram and TikTok) in the successful engagement of potential customers.At the end of the workshop, participants will meet the learning objectives listed below.
• Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
• Create a sustainable content strategy that can enhance your brand equity and engage suspects into becoming prospects / leads in a customer lifecycle journey.
Course Description
The course will cover the following:1. Digital Marketing, the Customer Journey, and the Marketing Funnel
2. Introduction to Content Marketing for Lead Generation
- Pinpoint and understand various approaches to driving traffic to your content assets and acquiring new followers and leads.
- Learn and optimise the functions of Facebook, Instagram & TikTok to gain maximum audience traction.
3. Introduction to Search Engine Optimization (SEO)
- Optimise your website for improved Google search ranking.
4. Build a content plan
- Develop content buckets and a content calendar.
- Establish a brand voice.
Course Structure
TPG course reference No.
TGS-2024042398
Effective Digital Engagement
At the end of the workshop, participants will meet the learning objectives listed below.
• Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
• Create a sustainable content strategy that can enhance your brand equity and engage suspects into becoming prospects / leads in a customer lifecycle journey.
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | Effective Digital Engagement | Total course fee |
|---|---|---|
| Full Course fee | $381.50 | $381.50 |
| Enhanced Training Support for SMEs for Singapore Citizen | $44.45 | $44.45 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $44.45 | $44.45 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $44.45 | $44.45 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $114.45 | $114.45 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $114.45 | $114.45 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The payment needs to be made upon the application is submitted.
Allowed payment by
The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.