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Social Media Marketing (SC)

Offered by School of Film & Media Studies

Short Course / 2 days / TGS-2022016361

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Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Certification
Entry Requirements
Course Fees
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Course Information

Social Media Marketing course provides participants with a comprehensive framework for developing effective social media strategies, along with practical skills in using various social media platforms and tools. You’ll discover how to create highly engaging content that resonates with your target audience, leveraging AI-powered technologies to stay ahead of the curve. With expert guidance from experienced instructors, you’ll also learn innovative ways to build your brand online and connect meaningfully with your audience––all while staying up-to-date on the latest trends in social media marketing.

Learning Outcomes

  • Develop essential knowledge in Search Engine Optimization (SEO) to drive organic traffic to your website.
  • Apply cutting-edge social media insights, tools, tactics, and campaign strategies to achieve your marketing goals.
  • Acquire the latest knowledge and strategies on popular social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest and messaging tools including WeChat, WhatsApp and Telegram.
  • Learn about various AI-powered content creation tools available online and discover how these tools can be used to create compelling stories that resonate with target audiences.
  • Employ innovative techniques for building communities online and converts them into loyal customers.
  • Utilize free content creation tools available online to develop high-quality content for various social media platforms.
  • Build expertise in conceptualizing content ideas from scratch through executing impactful campaigns while constantly evaluating their performance against business objectives.

By mastering these skills during our Social Media Marketing course participants will be equipped with all they need to take charge of any project related to social media marketing confidently!

Course 
Schedule

Course Date:  5 Dec 2024 – 6 Dec 2024
Application Period: 6 Oct 2024 – 14 Nov 2024
Duration: 2 days / 16 hours
Time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

Unleashing the Digital Marketing Frontier: Mastering the Basics

  • Introduction to digital marketing
  • Search Engine Optimisation (SEO) techniques–– including creating social signals, backlinks and other on-page SEO and off-page best practices.

Navigating the Ever-Changing Digital Landscape: Latest Trends Unveiled

  • The importance of digital trends in the workplace.
  • Latest digital and social media marketing trends.

From Novice to Ninja: Mastering Social Media Fundamentals

  • Social media fundamentals
  • Social media best practices: tools, platforms, and trends – including best practices on using Instagram, TikTok, Facebook, Clubhouse and LinkedIn.

Beyond Likes and Shares: Tactics for Social Media Success to Build an Online Community

  • Building communities on social media platforms – increase fans, engagement and reach on Instagram, Facebook, TikTok & LinkedIn.
  • Unlocking the power of YouTube: 10-step framework to gain free subscribers
  • Mastering Instagram marketing: 10-step framework to gain more followers.

Crafting Viral Magic: Unlocking the Secrets of Social Media Engagement

  • Social Media engagement strategy
  • Maximising social media lead generation through audience engagement.
  • Building communities online – lead generation through audience engagement increase fans, engagement & reach.

Social Media Content Strategy

  • Social media content format and strategy to generate engagement – Influencer Generated Content (IGC), UGC, videos, Keywords, #hashtags, Instagram/Facebook Stories, TikTok trends/challenges, logging/vlogging, social media interest groups etc.
  • Learn to create engaging social media content–– User Generated Content (UGC), AI Generated Content (AIGC).
  • Content marketing models – content rule of thirds, 10/10, 1/9/90, 80/20, AEIOU.
  • Building content calendar

AI-Driven Content Creation – Exploring the Power of AI in Social Media

  • Introduction to AI-Driven content creation
  • Best Practices for implementing AI driven techniques in your workflow.
  • Exploring best AI-Driven Content Creation Tools:
    • Best AI tools for graphic design and video editing
    • Best AI tools for marketing
    • Best AI tools for business operations
    • Best AI writing tools for content creators

Crafting Winning Social Media Marketing Campaigns: From Strategy to Execution

  • Key Considerations for running successful social media campaigns.
  • Building a comprehensive social media marketing campaign:
    • Research and analysis: identifying goals, target audience, competitors and KPIs.
    • Creating engaging content that resonates with your audience on major platforms.
    • Implement successful social media campaigns using User Generated Content (UGC), Video Generated Content (VGC) and AI-driven content creation techniques.
    • Developing effective community management strategies to boost engagement & reach.
    • Measuring success metrics of your campaign – traffic, engagement etc.

Trainer's Profile

Ahsan Uddin Shan
A product of Central Saint Martins London, Ahsan Uddin Shan brings a wealth of expertise and a passion for pushing creative boundaries.  Driven by a passion for innovation and collaboration, Shan is an educator and forward-thinking innovator with a unique combination of creativity, strategic thinking, and technical expertise. Shan has a proven track record of driving successful projects across a diverse range of industries and domains. His passion for collaboration has led him to drive successful projects across diverse industries and domains.    Shan has collaborated with renowned organizations both locally and internationally, including MBS, Mothership, Disney Singapore, Singapore Sports Council, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore (IRAS), Unilever Singapore and the Singapore Exchange.   The projects he has been involved in include:  
  • ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM. 
  • Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show. 
  • Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience. 
  • roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging. 
  • Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.  
Shan is currently serving as an educator at the School of Film and Media Studies. In his role as a course lead and lecturer, Shan remains at the forefront of emerging trends and technologies within the field. This allows him to impart cutting-edge knowledge to his students.  

Certification

A Certificate of Completion will be awarded to learner who achieve at least 75% attendance and pass all required assessment(s).


A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.


 


Entry Requirements

No prior knowledge is required.

Course Fees

Funding period is from 15 Apr 2020 to 31 Dec 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)

Note:

  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full course fee $457.80
Enhanced Training Support for SMEs for Singapore Citizen$53.34
Enhanced Training Support for SMEs - SPR & LTVP+$53.34
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above$53.34
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40$137.34
SkillsFuture Baseline Funding for SPR/LTVP+$137.34