Producing Videos for Brands

Short Course / 2 days

Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Entry Requirements
Course Fees

Course Information

Pick up hands-on skills from the founders of Butterworks (which has 270,000 subscribers on YouTube Channel) on how to create professional yet cost-effective branding videos that connect with your target audiences. High-end camera equipment not required.

Learning Outcomes

  • Understand the landscape of social media and branded content
  • Recognise how you can translate your branding / campaign messages into videos that speak to your audience
  • Learn how to produce professional videos in-house without breaking the bank, while maximising your production quality
  • Pick up tips on pre-production: Ideation, storyboarding and planning of an effective branding video
  • Learn the ropes of production: Hands-on filming, executing filmmaking techniques by using the camera, and lighting & sound
  • Finesse your work with post-production: Learn the basics of Adobe Premiere Pro and transform your footage into the branding video that you have always wanted


Course Date: 25 to 26 Mar 2021
Application Period: 16 Dec 2020 to 10 Mar 2021
Duration: 2 days
Time: 9am to 6pm

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 1 modules:

  • Understanding social media video landscape
  • Learn the 3Ps of video production with case study
  • Hands on exercise: Create a 15s branding video for a given campaign – Pre Production
  • Hands on exercise: Create a 15s branding video for a given campaign – Production
  • Adobe Premiere Pro Editing Crash Course
  • Hands on exercise: Create a 15s branding video for a given campaign – Post Production
  • Screening & Review

Trainer's Profile


Through their filmmaking journey, Rachel and Yu Lun have acquired more than 10 filmmaking awards, had their short film shared by Prime Minister Lee Hsien Loong, and most importantly, built a well-known Youtube channel, Butterworks which has gathered over 270,000 subscribers and over 35 million views.

Through Butterworks, the power duo, director and executive producer, are often known for producing heartfelt video content that connects, relates and touches hearts. Because of their tear-jerking short films, the channel is often given the nickname “Waterworks”. Their knowledge for creating compelling content has also brought viral success to the branding videos they produced for notable corporate clients such as SMRT, hauling over 900,000 views.


Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

All are welcome. No prior knowledge or experience in video production needed.

Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
For Singaporeans and Permanent Residents who qualified for Enhanced Training Support for SMEs, enter SME in the promo code during course application.
Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$179.76
Singapore Citizens (SC) aged 40 and above$67.76
Singapore Permanent Residents (PR)$179.76
Enhanced Training Support for SME Scheme (for SC & SPR)$67.76
Others (and Repeat Students)$599.20
Full course fee$599.20