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Generative Artificial Intelligence (AI) for Content Creators – Transforming Ideas into Impactful Narratives (Synchronous e-Learning)

Offered by School of Film & Media Studies

Short Course / 1 day / TGS-2024046291

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Note: Please note that all applications for short courses from Sep 2023 will be done via STEP. Use your Singpass to activate your STEP account. Click on the apply button to proceed to STEP. To receive an alert about the future runs for this course, please click on the INDICATE INTEREST button. Thank you.
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Certification
Entry Requirements
Course Fees
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Course Information

This one-day Gen AI content creation workshop is designed to introduce participants to the fundamentals of Generative AI innovative tools for content creation. The workshop is crafted as a hands-on experience, immersing beginners in a diverse array of AI-powered content creation tools and techniques. Participants will learn innovative Generative AI tools and techniques that can boost their creativity and productivity.

Learning Outcomes

  • Learn the fundamentals of major digital disruptors and AI-driven content creation.
  • Explore a curated selection of AI-powered tools and platforms.
  • Engage in hands-on practice with AI-driven content creation tools to boost productivity and marketing efforts.
  • Learn to create captivating content, enhance SEO strategies, and design effective social media and email marketing campaigns using AI.

Course 
Schedule

Course Date: TBC
Application Period: TBC
Duration: 1 day / 8 hours
Time: 9am- 6pm
Delivery mode: Online
Venue: Online

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

You are requested to bring your own laptop / tablet and charger to facilitate your learning, as there will be in-class exercises planned for the session.

Lesson Plan

Lesson Plan
  1. Introduction to AI-Driven Content Creation
  • A comprehensive overview of how Generative AI is transforming business landscapes.
  • An in-depth exploration of ChatGPT’s capabilities and its applications across different industries.
  • Explore the ethical concerns in AI-driven content creation.
  1. Learning Prompt Engineering for Enhanced Interaction
  • Understand the fundamentals of Prompt Engineering to optimize responses from Generative AI.
  • Learn strategies for creating effective prompts for ChatGPT.
  1. Real-life examples and hands-on practice of utilising AI-driven content creation to boost productivity and marketing effort:

Leverage the power of Generative AI to transform your content creation and marketing strategies, employing cutting-edge tools like ChatGPT, Claude AI, Copy AI, Tome AI, Pictory AI, Synthesia AI, and Canva Magic Studio.

  • Content Enhancement with Generative AI: Harness innovative uses of Generative AI for creating captivating content and dynamic presentations. This includes producing stunning AI-generated images/videos that can visually elevate your material.
  • Branding and Marketing Innovation: Streamline the creation of branding and marketing materials through Generative AI.
  • Maximising SEO impact with Generative AI tools: Enhance your SEO strategies using ChatGPT to ensure your content effectively reaches its intended audience.
  • Social Media and Email Marketing: Create high-conversion social media posts using Gen AI tools. Use ChatGPT to craft engaging email marketing campaigns.
  • Content Creation for Digital Platforms: Leverage AI to produce stunning images that enhance your digital content. You will also learn how to employ Gen Ai tools to create digital content, including YouTube videos, LinkedIn posts, UGC, VGC, etc.

Note: Breaks and interactive activities will be interspersed throughout the lesson plan to maintain engagement and provide participants with opportunities to practice their storytelling skills.

Trainer's Profile

Ahsan Uddin Shan
A product of Central Saint Martins London, Ahsan Uddin Shan brings a wealth of expertise and a passion for pushing creative boundaries.  Driven by a passion for innovation and collaboration, Shan is an educator and forward-thinking innovator with a unique combination of creativity, strategic thinking, and technical expertise. Shan has a proven track record of driving successful projects across a diverse range of industries and domains. His passion for collaboration has led him to drive successful projects across diverse industries and domains.    Shan has collaborated with renowned organizations both locally and internationally, including MBS, Mothership, Disney Singapore, Singapore Sports Council, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore (IRAS), Unilever Singapore and the Singapore Exchange.   The projects he has been involved in include:  
  • ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM. 
  • Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show. 
  • Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience. 
  • roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging. 
  • Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.  
Shan is currently serving as an educator at the School of Film and Media Studies. In his role as a course lead and lecturer, Shan remains at the forefront of emerging trends and technologies within the field. This allows him to impart cutting-edge knowledge to his students.  
Jeffrey Zauhari

Jeffrey specialises in 2D/3D motion graphics, compositing, augmented reality/virtual reality, virtual production, and Generative AI. A seasoned Digital Media trainer, he offers extensive knowledge and expertise in graphic design, video editing, animation, and related disciplines with the integration of various AI tools.

Jeffrey's expertise in the latest industry-standard software and technologies, driven by a passion for quality and a dedication to staying informed about industry trends - including the latest AI-powered tools - ensures he is able to equip learners with the insights and creative skills essential for success in a swiftly changing digital landscape.

Graham Lamb
Graham is a lecturer and entrepreneur with a strong focus on AI experimentation in 3D content creation, virtual production, and Web3 integration. His expertise lies in applying AI to photogrammetry, immersive experiences, and AR for e-commerce. Graham is passionate about developing scalable, AI-powered solutions that enhance industries by integrating cutting-edge technologies, always pushing the boundaries of traditional workflows to enable global market expansion and data-driven insights. His projects continually reflect his commitment to innovation in creative and technical sectors.

Certification

A Certificate of Completion will be awarded to learner who achieve at least 75% attendance and pass all required assessment(s).


A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.


Entry Requirements

No prior knowledge is required.

Course Fees

Funding period is from 15 Apr 2020 to 30 Sep 2024.

SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.

Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.

Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM

GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)

Note:

  • The fees below are determined based on prevailing funding policies and subject to review and revision.
  • Please refer to our FAQs for more information.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full Course fee$436.00
Enhanced Training Support for SMEs for Singapore Citizen$50.80
Enhanced Training Support for SMEs - SPR & LTVP+$50.80
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above$50.80
SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40$130.80
SkillsFuture Baseline Funding for SPR/LTVP+$130.80