Generative Artificial Intelligence (AI) for Content Creators: Transforming Ideas into Impactful Narratives

A product of Central Saint Martins London, Ahsan Uddin Shan brings a wealth of expertise and a passion for pushing creative boundaries.  Driven by a passion for innovation and collaboration, Shan is an educator and forward-thinking innovator with a unique combination of creativity, strategic thinking, and technical expertise. Shan has a proven track record of driving successful projects across a diverse range of industries and domains. His passion for collaboration has led him to drive successful projects across diverse industries and domains.    Shan has collaborated with renowned organizations both locally and internationally, including MBS, Mothership, Disney Singapore, Singapore Sports Council, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore (IRAS), Unilever Singapore and the Singapore Exchange.   The projects he has been involved in include:  

• ArtScience Museum (ASM) Marina Bay Sands (MBS): Evergreen social media campaign on TikTok for ASM. 

• Mothership: Content creation project, investigating the TV Show VR Man to uncover the origin and disappearance of the show. 

• Marina Bay Sands (MBS): UX design project: Redesigned MBS Facebook & Instagram chatbots for MBS, making them more accessible and enticing for a seamless user experience. 

• roger&sons: Design experience project centered on designing and creating content for both physical and online platforms, aimed at promoting sustainability and the principles of sustainable wood logging. 

• Ngee Ann Polytechnic Innopoly 2020: Led the branding project. The responsibilities included defining the visual elements, messaging, and overall strategy to create a cohesive and impactful brand presence.  

Shan is currently serving as an educator at the School of Film and Media Studies. In his role as a course lead and lecturer, Shan remains at the forefront of emerging trends and technologies within the field. This allows him to impart cutting-edge knowledge to his students.  

Jeffrey specialises in 2D/3D motion graphics, compositing, augmented reality/virtual reality, virtual production, and Generative AI. A seasoned Digital Media trainer, he offers extensive knowledge and expertise in graphic design, video editing, animation, and related disciplines with the integration of various AI tools.

Jeffrey's expertise in the latest industry-standard software and technologies, driven by a passion for quality and a dedication to staying informed about industry trends - including the latest AI-powered tools - ensures he is able to equip learners with the insights and creative skills essential for success in a swiftly changing digital landscape.

Graham is a lecturer and entrepreneur with a strong focus on AI experimentation in 3D content creation, virtual production, and Web3 integration. His expertise lies in applying AI to photogrammetry, immersive experiences, and AR for e-commerce. Graham is passionate about developing scalable, AI-powered solutions that enhance industries by integrating cutting-edge technologies, always pushing the boundaries of traditional workflows to enable global market expansion and data-driven insights. His projects continually reflect his commitment to innovation in creative and technical sectors.