Course Information
This programme is designed to enable participants to manage in-house or work with branding agencies to plan, develop and execute branding campaigns or programmes with an emphasis on digital platforms.
It focuses on how brands can build a strong and unique identity on both digital and offline platforms. Participants will learn how to research and analyse data to inform brand positioning, brand communication and brand development.
This course is offered in partnership with Singapore Retailers Association (SRA).
Learning Outcomes
Participants will hone the following skills and competencies:
- Understand how branding can drive top-of-mind awareness in a digitally-driven economy.
- Learn basic analytical skills to interpret and extrapolate digital trends and customer insights to develop a brand for competitive advantage.
- Effectively position and differentiate your brand against key competitors.
- Adopt a digital-focused strategy when communicating to target markets.
- Prepare a brand playbook.
Course
Schedule
Course Date: TBC
Application Period: TBC
Time: 9am – 6pm (for classroom training); consultation slots will be advised upon course commencement
Days: 2 days and 3 consultation sessions
Mode of Delivery: Synchronous E-Learning
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
DAY ONE (AM)
– Brand Management
- Introduction and changes to ecosystem
- Brand vision and strategy
- Digital toolkit
– Case Study Review
DAY ONE (PM)
– Brand Audit
- Importance and Purpose
- Steps to audit your brand
– Brand Positioning
– Consumer Insights
- Consumer Experience (In-store, Digital and After-sales)
- Tools and techniques
– Case Study Review / Practical Exercises
DAY TWO (AM)
– Develop a Brand Playbook (I)
- Introduction
- Why it is essential
– Case Study Review / Practical Exercise
DAY TWO (PM)
– Develop a Brand Playbook (II)
- Steps to developing your own
– Case Study Review / Practical Exercises / Research
POST-TRAINING CONSULTATIONS
– Three sessions
– Duration: 1-3 hours each
Implementing brand playbook
(Online synchronous)
Trainer's Profile
Adjunct Trainer, School of Film and Media Studies
Currently running Mediacentric Group Pte Ltd with her partner, Janet Koh is an experienced Marketing specialist with an interest in creating engaging campaigns and projects for clients across various vertical sectors. With over 17 years in the industry, Janet has helped clients explore out-of-the-box ideas to increase brand awareness and recall with the right activations, be it an event roadshow, guerrilla marketing stunt, sampling activation, mall campaign or others.
Janet is an experienced trainer having been an adjunct lecturer at Ngee Ann Polytechnic since 2013. Teaching is her passion and she enjoys sharing her knowledge and journey with her trainees.
Certification
In-Class Online Quiz, in combination with at least one consultation session / Certificate of Participation will be awarded to participants who achieve at least 75% attendance.
Entry Requirements
Participants with or without any knowledge of branding are welcome to enroll for this program.
Course Fees
Funding period for this course is from 25 Nov 2021 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.
Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024.
Note:
- The fees below are determined based on prevailing funding policies and subject to review and revision.
- Please refer to our FAQs for more information.
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
| Applicants / Eligibility | Fees |
|---|---|
| Full course fees | $2071.00 |
| Singaporeans aged below 40 qualified for SkillsFuture Funding | $621.30 |
| Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy | $241.30 |
| Singaporeans qualified for Enhanced Training Support for SMEs | $241.30 |
| Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding | $621.30 |
| Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs | $241.30 |
| Others (and Repeat Students) | $2071.00 |