Course Information
This hands-on and outcome-driven course will help you validate your business idea and guide you in starting up in a recession with an execution plan.
Learning Outcomes
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Pitching Your Business Idea
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Customer Discovery: Validating Your Assumptions
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Lean Startup Model and Business Model Canvas
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Setting up OKRs
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Marketing
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Branding and Design
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Fundraising
Course
Schedule
Course Date: TBC
Application Period: TBC
Duration: 1 day
Time: 6.30pm – 9.00pm (Tutorial) / 6.30pm – 9.30pm (Mentor Feedback)
Delivery Mode: Classroom and Synchronous
Venue: Ngee Ann Polytechnic
This course may be conducted online subject to Covid-19 guidelines.
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
Orientation & Entrepreneurial Mindset
● Introduction: Mindset and expectations starting a business in a recession
● Develop a pitch and generate hypothesis for the problem worth solving
Idea Generation
● Evaluate personal experience and skill sets to brainstorm ideas
● Use tools to refine business ideas and route map for validation
Customer Development
● Develop and execute customer interview questions
● Use templates to understand target customers
● Create a customer persona
Lean Startup and Business Model Canvas
a. Understand the principles of the Lean
Startup Methodology
b. Develop Business Model Canvas
Product Development
a. Solutioning- Customer Interview
b. Minimal Viable Product
c. User Testing
Revenue
a. Problem selection
b. Revenue Models
c. Key Metrics for Non-Financial Founders
Branding and Marketing
a. Storytelling and Brand-Development
b. Brainstorming tools and Research Methods
c. Introduction to Performance Marketing
Fundraising and Legal
a. Understanding funding sources
b. Understanding legal setup and what investors want
Certification
Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.
Course Fees
Funding period for this course is from 25 May 2021 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.
Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024, as such any payable course fees will be subjected to the new GST rate adjustments in 2024.
Note:
- The fees below are determined based on prevailing funding policies and subject to review and revision.
- Please refer to our FAQs for more information.
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
| Applicants / Eligibility | Fees |
|---|---|
| Full course fee | $734.40 |
| Singaporeans aged below 40 qualified for SkillsFuture Funding | $218.28 |
| Singaporeans aged 40 & above qualified for SkillsFuture Mid-Career Enhanced Subsidy | $82.28 |
| Singaporeans qualified for Enhanced Training Support for SMEs | $82.28 |
| Singapore Permanent Residents & **LTVP+ qualified for SkillsFuture Funding | $220.32 |
| Singapore Permanent Residents & ##LTVP+ qualified for Enhanced Training Support for SMEs | $84.32 |
| Others (and Repeat Students) | $734.40 |