About Course
Course Structure
Financial Matters
About Course
Course Objectives
Participants will hone the following skills and competencies:• Understand how branding can drive top-of-mind awareness in a digitally-driven economy.
• Learn basic analytical skills to interpret and extrapolate digital trends and customer insights to develop a brand for competitive advantage.
• Be able to effectively position and differentiate your brand against key competitors.
• Adopt a digital-focused strategy when communicating to target markets.
• Prepare a brand playbook.
Course Description
The aim of the programme is to enable participants to manage in-house or work with branding agencies to plan, develop and execute branding campaigns or programs with an emphasis on digital platforms.It focuses on how brands can build a strong and unique identity on both digital and offline platforms. Participants will learn how to research and analyze data to inform brand positioning, brand communication and brand development. Topics covered:
• Brand audit
• Understanding and analyzing consumer insights
• Brand positioning and messaging
• Developing a brand playbook
Course Structure
TPG course reference No.
TGS-2021009668
How to Make Your Brand Stand Out (Synchronous & Asynchronous e-learning)
It focuses on how brands can build a strong and unique identity on both digital and offline platforms. Participants will learn how to research and analyse data to inform brand positioning, brand communication and brand development.
This course is offered in partnership with Singapore Retailers Association (SRA).
Financial matters
Course fees payable (incl. GST & excl. supplementary fee)
| Description | How to Make Your Brand Stand Out (Synchronous & Asynchronous e-learning) | Total course fee |
|---|---|---|
| Full Course fee | $2,071.00 | $2,071.00 |
| Enhanced Training Support for SMEs for Singapore Citizen | $241.30 | $241.30 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $241.30 | $241.30 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $241.30 | $241.30 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $621.30 | $621.30 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $621.30 | $621.30 |
GST rate
The course fees payable above are inclusive of 9% GST rate.
Payment option
The payment needs to be made upon the application is submitted.
Allowed payment by
The course fee allows to be paid by:
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Post-Secondary Education Account (Adhoc withdrawal form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
PayNow (e-payment).
Refund and withdrawal policy
- Please note that a 100% refund will be available if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be available if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be available if the withdrawal request is submitted on or after the course start date.