Course Information
This course focuses on content marketing on social media platforms (Facebook, Instagram and TikTok) in the successful engagement of potential customers, funnelling towards conversion. At the end of the workshop, participants will meet the learning objectives listed below.
•Sharpen your acumen for digital marketing using the latest digital platforms, tools and techniques.
•Develop a content strategy to generate prospects / leads and convert these prospects / leads into customers, and thereafter loyal customers in the customer lifecycle journey.
Learning Outcomes
The course will cover the following:
1. A refresher on Digital Marketing, the Customer Journey, and the Marketing Funnel
2. Ideation techniques for content creation – How to plan for each content post: Objective, Message & Placement. – Developing a story arc for long-form vs. short-form content for various platforms and placements.
3. Copywriting & storyboarding – Learn copywriting and scriptwriting fundamentals. – Learn the fundamentals of storyboarding for short video content and video production.
4. Setting up a livestream – Learn the basic set-up for livestreaming on various social media platforms.
5. Introduction to Meta Ads Manager & TikTok Ads Manager – Learn to set up a basic ad campaign on each platform. – A/B testing
Course
Schedule
Course Date: TBC
Application Period: TBC
Duration: 1 Day
Time: 9am- 6pm
Delivery mode: Classroom
Venue: Ngee Ann Polytechnic
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Trainer's Profile
Hamzah has over three decades of experience in marketing communication convergence and through-the-line, 360-degree strategic communication. As a strategist, he leads and works directly with brands across a diverse range of categories such as FMCG, retail, IT, cosmetics, property, and automobile. His strength is being able to connect the dots in an evolving and integrated world of omni-channel communication driven by rich data, ensuring that not only offline and online touchpoints form part of the customer journey but that convergence also straps event engagement, below-the-line communication, and social media marketing.
Hamzah is a seasoned instructor having taught working adults since 2013 through various training providers including Ngee Ann Polytechnic, Nanyang Polytechnic, and M.A.D. School.
Certification
A Certificate of Completion will be awarded to learner who achieve at least 75% attendance and pass all required assessment(s).
A Certificate of Attendance will be awarded to learner who meet the 75% attendance requirement.
Entry Requirements
No prior knowledge is required.
Course Fees
Funding period is from 27 Feb 2024 to 30 Sep 2024.
SkillsFuture Credit
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the Training Exchange course directory.
Union Training Assistance Programme (UTAP)
NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.
Enhanced training support for SMEs
For enhanced training support for SMEs, enter SME in the promo code during course application.
Long Term Visit Pass Plus (LTVP+) holders, please furnish the following documents to the course administrator to qualify for SSG funding:
Self-sponsored learner (**LTVP+): Copy of your green visit pass card, with the word ‘PLUS’ on the back of the card.
Co-sponsored learner (##LTVP+): Copy of valid and current Letter of Consent (LOC) from MOM
GST Increment in 2024
Please note that the GST rate will be revised to 9% with effect from 1 Jan 2024. As such any payable course fees will be subjected to the new GST rate adjustments in 2024. Please refer to our STEP portal for the updated fees. (Click on STEP)
Note:
- The fees below are determined based on prevailing funding policies and subject to review and revision.
- Please refer to our FAQs for more information.
Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.
| Applicants / Eligibility | Fees |
|---|---|
| Full Course fee | $381.50 |
| Enhanced Training Support for SMEs for Singapore Citizen | $44.45 |
| Enhanced Training Support for SMEs - SPR & LTVP+ | $44.45 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | $44.45 |
| SkillsFuture Baseline Funding for Singapore Citizen Aged Below 40 | $114.45 |
| SkillsFuture Baseline Funding for SPR/LTVP+ | $114.45 |